Matsushima

Last Updated: September 30, 2025

1. Introduction

This Privacy Policy describes how BBI Hanaza ("we," "us," or "our"), as the operator of the Matsushima Tour Site, collects, uses, and shares information about you when you use our website to inquire about or book tours. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This policy is designed to be compliant with the General Data Protection Regulation (GDPR).

2. Data Controller

The data controller responsible for your personal data is:

Company Name: BBI Hanaza

Representative: Moriyasu Shiratsu

Address: 4-4-17 Ichibancho, Aoba-ku, Sendai, Miyagi 980-0811, Japan

Email: info@bbi-sendai.com

Phone: +81 22-263-9608

3. Personal Data We Collect

We collect the following types of personal data that you provide directly to us through our contact/booking form:

Full Name

Nationality

Email Address

Preferred Dates for your tour

Number of Participants

Any other information you voluntarily provide in the "Comments" section.

4. How We Use Your Personal Data and the Legal Basis for Processing

We use your personal data for the following purposes:

To Process Your Bookings: We use your data to manage and fulfill your tour reservations. The legal basis for this processing is the necessity to perform a contract with you.

To Respond to Your Inquiries: We use your contact information and the content of your message to address your questions and provide you with the information you requested. The legal basis is our legitimate interest in providing excellent customer service and, where applicable, taking steps prior to entering into a contract.

5. Data Sharing and Third Parties

To provide you with our tour services, we may need to share your personal data with trusted third parties. These include:

Tour Operator: Tohoku Chura Travel Co., Ltd. (Address: Toyo Work Bldg. 1F, 1-7-18 Kokubuncho, Aoba-ku, Sendai, Japan), which operates the tours.

Service Providers: Other businesses directly involved in the execution of your tour, such as accommodation providers, transportation services, and activity organizers.

We only share the necessary information required for these third parties to perform their services. We ensure that they are also committed to protecting your data.

6. International Data Transfers

As we are based in Japan, your personal data will be transferred to and processed in Japan. We take all necessary measures to ensure that your data is treated securely and in accordance with this privacy policy and applicable data protection laws, including GDPR. The legal basis for this transfer is the performance of the contract between you and us.

7. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this policy. This includes the period required to provide the tour services to you and to comply with our legal obligations (e.g., for accounting purposes).

8. Your Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

The right to access: You can request copies of your personal data.

The right to rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

The right to erasure (right to be forgotten): You can request that we erase your personal data, under certain conditions.

The right to restrict processing: You can request that we restrict the processing of your personal data, under certain conditions.¹

The right to object to processing: You can object to our processing of your personal data, under certain conditions.

The right to data portability: You can reques3t that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us at info@bbi-sendai.com.

9. Security of Your Data

We implement appropriate technical and organizational security measures to protect your personal data against accidental or unlawful destruction, loss, change, or damage.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data protection practices, please do not hesitate to contact us:

BBI Hanaza

Email: info@bbi-sendai.com

Phone: +81 22-263-9608